Pricing Strategy and Tactics

This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as the effects of pricing psychology and how pricing effects the other elements of your marketing mix.

232 Animated Slides - Approximately 4.0 Hours (You can stop a course and restart from that point by bookmarking it)

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